Business Events Sydney (BESydney) is the official organisation responsible for promoting Sydney and New South Wales (NSW) as a global business meeting and conference destination.
It is their goal to improve business tourism for Sydney, attracting national and international business events to the city via their website.
The BESydney website refresh saw a revision of the original business model to architect a website which facilitated optimised navigation through various channels to content, and content which was easily accessible. Each section of the navigation supports the user in their stage of the decision making process.
The "request for proposal" and search tool flex application allows users to customise their search results and streamlines a once laborious process utilising HTML forms into an application which supports the integrated appropriate delivery of content with immediate feedback and tailored results based on user preferences.
Additionally, available advertising space has been reduced in order to decrease the clutter and increase the click-through rate through rate of existing advertisements. Instead, the supply tool demonstrates multiple levels of membership (gold, bronze, silver and red) through the position in which they appear in the search results, encouraging suppliers to increase their membership status.
The CMS platform supports the quick and easy management of highly diverse content, including the integration of Google Maps to show venue locations and regional areas and a significant number of visual assets (over 150 across the spectrum of the site), assisting in publicising Sydney and NSW as a desirable venue for prospective events.
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