Genesis Energy identified that users were finding it difficult to find relevant information on the site. The aim of the Landing Pages project was to refresh the website and focus the new design and structure on a user-centered experience. This was achieved by creating a series of key "homepages" which allowed for targeted marketing and navigation for each defined user group.
The site was grouped into the following identified user profiles:
- Potential Customer
- Existing Customer
- Trade Customer
- Stakeholder
- Generation
By identifying a visitors user profile and only showing them information relevant to that profile has made it easier for visitors to locate specials, terms and content. It also gave Genesis Energy the opportunity to introduce more of their branding to the site so there was cross over between print, television and web making for a stronger message. As part of this project we also built the core landing pages so they could easily be maintained and updated by Genesis staff in an effort to keep the site refreshed and dynamic.
© 2012 Gruden All rights reserved.
Privacy Policy