Lend Lease is a leading international retail and residential property group, who primarily operate in Australia, the UK and the US and have a long and successful track record in these countries.
Hyatt Coolum is an exclusive residential community on the Sunshine Coast, adjacent to the iconic Mount Coolum and is a place of peaceful seclusion yet conveniently close to every amenity you may need.
Gruden were commissioned by Lend Lease to take the Hyatt Coolum brand and bring it to life online. Our engagement covered sitemap production, creative design and flash header production.
Sitting within the Hyatt Coolum resort, are two core accommodation options, Visage & Vantage, both unique in their offerings.
The intention of the Hyatt Coolum website is as a guide to demonstrate the Hyatt Coolum lifestyle which is one of exclusivity, luxury and quality outdoor living. The Visage and Vantage microsites focus on their distinctive characteristics.
Through research, it was identified that most purchasers of accommodation within the resort purchased after visiting the 5 star facilities at the neighbouring hotel and golf course on holiday and falling in love with the location. To support this, the concept behind the Hyatt Coolum website is reminiscing about a holiday. The homepage flash element with postcards, snapshots and interactive features in combination with stunning imagery used across the rest of the website tells this story.
The aspiration feel is carried through to both Visage and Vantage through a similarly image dominant header style and dynamic flash elements. These websites are an excellent example of imagery having more impact then extensive copy, with a balance between 'product' and lifestyle.
Hyatt: www.coolumlendlease.com.au
Visage: www.visagecoolum.com.au
Vantage: www.vantagecoolum.com.au
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