4 Secrets to Content Marketing Success / ATCC15 Roundup

Mark Horwood-James presents Digital Loyalty at Beauty Expo Australia 2015

Mark Horwood-James presents Digital Marketing Strategies at Beauty Expo Australia 2015

Are you ready for the Google Mobile-Friendly Update?

Gruden Cloud Expertise Recognized.

Gruden is excited to share the news that Finance Minister Mathias Cormann has recently announced that we’ve been selected as a provider of Cloud Services for the Commonwealth Government.

The arrangement allows Government agencies to work with Gruden in extracting the significant value available from the utilisation of Cloud technologies.

This announcement confirms and extends Gruden’s proven credentials with the use of cloud technology; this includes a large number of highly-available web and mobile solutions in the cloud that have been successfully designed, implemented and managed by Gruden since 2011.  Gruden is proud to be one of only two Australian entities that have been accredited for inclusion on the ‘AWS Government Partner Program’ with cloud platform market-leader Amazon Web Services (AWS).

Gruden can assist agencies with:

  • building the economic and technological case for cloud adoption,
  • designing cloud solutions,
  • addressing Government security requirements
  • establishing cloud solutions, &
  • ongoing cloud support and maintenance services

As with all of our clients, our focus in this new arrangement will be to enable the Government to deliver efficient and effective services that assist them in overcoming policy challenges with digital know-how, and assisting Government to address the needs of citizens and businesses across Australia.


For more details see:




Artist Turns Finger Smudged Smartphone Screens Into Art.

Art Fingerprints

We handle our digital devices on a daily basis, from scrolling through our news feeds, replying a text message or taking a photo. Drawing from this daily interaction, artist Arslan Sukan zooms in on what our physical touch leaves behind—our fingerprints, cracks and dust.

His series titled While you were surfing, explores how our screens link our real and virtual lives. Sukan scans and enlarges iPhone screens that are filled with finger swipes, which at first glance appear like otherwordly abstract landscapes. Taking care not to ruin the surfaces, he works on metallic paper that reflects his surroundings.

Through his series, Sukan questions the real interaction between humans and our devices, specifically whether our daily interactions with our personal devices are any less “complete or immediate” since it is mediated through a screen.

More information: Design Taxi

A typography alphabet designed by contemporary + classical artists.

Typography Sculptures

French designers Federico Pelat and Alex Zacchi of We Are Maniacs have created a stunning typography video that pays tribute to different contemporary and classical artists. Titled ‘Textures’, the video features the letters of the alphabet, each designed in the style of a different artist.

More information: Design Taxi

Creative Confidence. Tools, books & resources for creative design inspiration

nativetap.io Remote mobile testing platform.

Mobile Commerce Playbook by PSFK \ Braintree